ESB - FAQ


Frequently Asked Questions		Download User Guide Technical Support
General Topics What is ESB? What are the system / software requirements for ESB? What are projects? What are titles? I'm having trouble, how do I submit a technical support request? Domain Topics How do I register a domain? I submitted a domain request, why isn't it registered yet? My domain is not pointing to my site, what do I do? Localizing a Site Topics How do I download a copy deck for a site? How do I add my local title treatment and billing block? How do I upload my local trailer? How can I add my local trailer hosted outside of ESB (e.g. YouTube) to my site? How do I localize posters? How do I localize wallpaper and buddy icons? How do I localize screensavers? How do I add my local Meta Data? How can I add Google Analytics to my site? How can I change the font on my site? How can I add a tracking pixel to my site? I’m done localizing a site, now what? How do I publish my site live? How do I download my localized site to share with a third party site? My site was approved, why isn’t it live? I published my site live and it is not loading? How can I access traffic and other analytic data about my site? What is a “Project Snapshot” and how do I take one of my site? Syndicated Content Topics How do I download syndicated content or Facebook Fan Kit files in ESB? How do I download a copy deck for syndicated content? How can I add Google Analytics to my syndicated content? What do I do when I'm done localizing my syndicated content? How can I access traffic and other analytic data about my syndicated content? Google Analytics Topics How do I request a login to my Google Analytics account? How can I add Google Analytics to my site? How can I access traffic and other analytic data about my site? How can I add Google Analytics to my syndicated content? How can I access traffic and other analytic data about my syndicated content? What is ESB? Express Site Builder (“ESB”) was developed to give local Warner Bros. offices the ability to quickly and easily localize websites and other digital marketing assets based on an English template created by Home Office. It will allow territories more flexibility and greater ownership over the local film sites, while creating a more efficient process. ESB is very simple to use – just a computer, an internet connection and basic computer skills are all that is required. The process itself is simple too: Log into the system and select a Project. Localize text, title, and trailer. Submit for approval and publish live! The system also handles all vanity domain requests and sends you notification when a registration is complete or URL is not available. In addition to the EPK and special content (if applicable) areas of a website, there are also templates available for you to add optional pages and touts for local initiatives, such as: - Competitions - Premieres - Exhibitor Links - Partners & Promotions - More Video Options (Windows Media and QuickTime options) back to top What are the system / software requirements for ESB? The basic requirements to use the ESB are: - PC or Mac Hardware - Web Browser (Internet Explorer, Firefox, Safari) - Internet Connection (a “normal” office connection will suffice as file transfers are small) If you are preparing assets (as opposed to having an agency handle on your behalf), you will need the following additional software: Title Treatments, Billing Blocks, Downloads (Wallpapers, Icons, Signatures, etc.) – Adobe Photoshop Trailer encoding – QuickTime Pro & Adobe Flash or Sorenson Squeeze Screensavers – Adobe Flash, Screentime Buddy Icons, Email Signatures – Adobe Photoshop, U Lead GIF Animator back to top What are projects? These are the individual sites and templates. Projects available in the system at this time include: - Placeholder Site - Teaser Site - Main Site - Premiere Template - Partners Template - More Video Options Template - Theatre Listings Template - Competition Template - Other (e.g. games, viral applications, etc…) When you click on a Project name, a sub-menu will appear. These are the different actions you can take associated with a Project: - Edit Project - Preview Project - Project Report back to top What are titles? These are the individual film Titles which are available in the system. Each Title will have an associated “Project” related to it. This is also the area you visit to register a vanity domain for a particular film. When you click on a Title, a sub-menu will appear. These are the different actions you can take associated with a Title: - Domain Registration Request - Title Report back to top I’m having trouble, how do I submit a technical support request? To submit a technical support request or questions, please follow the steps below. From the Tasks Menu on the Dashboard (far left column), click on “Technical Support.” On the Technical Support screen, select “Submit New Ticket.” On the next screen, select the appropriate Title from the “Title” drop-down menu and then Project from the “Project” drop-down menu. In the “Subject” field enter the type of technical support issue you are having (ex: Video not playing). In the “Description” field enter a detailed description of the technical support issue or question. You can also attach screenshots or files if needed by clicking on the “Browse” button next to “Upload Files.” When complete, click “Submit.” This will create your ticket and notify the technical support team of your issue. You will also receive an email with your ticket details as well as an email anytime there is an update or status change with your ticket. Note: You can check on the status or update a ticket anytime by returning to the Technical Support screen and clicking on the ticket. back to top How do I register a domain? All vanity domain requests must be submitted through ESB. They will automatically be routed to Warner Bros. Advanced Digital Services (WBADS) for registration. The process for submitting your request is as follows: From the “Titles” section of the Dashboard mouse over a selected film Title. This will reveal a sub-menu. Select “Domain Registration Request” and click to display the Domain Registration Request form. Once within the form ensure that the correct Title is displayed in the “Title” field. If you manage the domains for more than a single territory, please select the appropriate territory from the drop-down menu. Enter your desired vanity domains in order of priority. If domain 1 is not available, domain 2, will be registered, etc. If you require more than one domain for a Title, please indicate this in the “Notes” section on this screen. Should you require more than four fields to enter your request, click on the “Add Additional Domains” link, which will display more entry boxes. When you’re done, click “Submit”. This will send your request to WBADS for registration. You can always check on the status of your requests by returning to the “Domain Registration Request” screen and viewing the information under the “Previously Submitted Domains” heading or by checking your “Notifications” on your Dashboard. back to top I submitted a domain request, why isn't it registered yet? It can take up to 5 business to register a domain. You can always check on the status of your requests by returning to the “Domain Registration Request” screen and viewing the information under the “Previously Submitted Domains” heading or by checking your “Notifications” on your Dashboard. back to top My domain is not pointing to my site, what do I do? Most likely, you need to publish the site live, see “How do I publish my site live?” back to top How do I download a copy deck for a site? To download a copy deck, please follow the steps below. From the “Projects” section of the Dashboard mouse over and select the project you want to download a copy deck for. This will reveal a sub-menu. Select “Retrieve Copy Deck.” On the next screen will be a list of available copy decks for that project. Click on the copy deck name to download. Hint: To quickly find the asset you are looking for use the search field at the top of the “Projects” section. back to top How do I add my local title treatment and billing block? To localize the Title Treatment or Billing Block, please follow the steps below. Click on the “Title / Billing” tab on the “Edit Project Screen.” Download the sized graphic(s) for the Title Treatment/Billing Block image using the “Download Source” button. Using your localized graphics and Photoshop, re-size and format to match that of the downloaded graphics from the site. Save the image, being careful to pay attention to the format, dimensions and file size. Upload the localized image to the system by clicking the “Upload” button. The functionality will open a normal Windows browser for you to select its location. Preview the site to ensure your changes have been applied and are as expected. back to top How Do I upload my local trailer? To upload your local trailer, follow the steps below. Obtain the largest QuickTime file from your localized Videos encoded using your regular off-line process. Using software such as QuickTime Pro and Flash, re-size and encode the video to match the appropriate size and format the site requires. Upload the localized video to the system using the “browse” and “upload” buttons. Preview the site to make sure your changes are applied and are appropriate. back to top How can I add my local trailer hosted outside of ESB (e.g. YouTube) to my site? To add your local trailer hosted outside of ESB, instead of uploading a FLV of it, please follow the steps below. Click on the “Videos” tab on the “Edit Project Screen.” Paste the link where your local trailer is hosted (e.g. http://www.youtube.com/watch?v=9hXH0Ackz6w) in the “Link A Video” field and click “Validate.” Click “Save” and Preview your site to make sure the video displays correctly on your site. back to top How do I localize posters? To localize a poster on the site, follow the steps below. Download the source of the respective poster image on the site. You can simply use your localized one-sheet for this step. Make changes using Photoshop, as appropriate. Save the image, being careful to pay attention to the format and dimensions. Note that there may be more than one image needed (such as a thumbnail) for each poster. Upload the localized image(s). Preview the site to make sure your changes have been applied and are appropriate. back to top How do I localize wallpaper and buddy icons? To localize downloads on the site, follow the steps as below. Download the source of the respective wallpaper, buddy icon or screensaver. Make changes using Photoshop, as appropriate. Save the images, being careful to pay attention to the format and dimensions. Note that there may be more than one image needed (such as a thumbnail or multiple wallpaper sizes) for each download. Upload the localized image(s). Preview the site to make sure your changes have been applied and are appropriate. back to top How do I localize screensavers? To localize a screensaver on the site, follow the steps as below. Download the source of the screensaver(s) on the site. Make changes as appropriate using Flash. Save the screensaver using a Screensaver-creator application, such as Screentime. Be careful to pay attention to the format and dimensions. Note: you will need to publish both a MAC and PC version of the screensaver. Upload the localized files. Preview the site to make sure your changes have been applied and are appropriate. back to top How do I add my local Meta Data? To add your localized metadata, follow the steps below. Translate the original English text as found in both the copy deck and ESB. Place your translations in the text fields below the original English text. Preview your work by previewing the site and “viewing source” of the index page from your browser’s menu. You should see your localized text on the top of the html page. back to top How can I add Google Analytics to my site? To add Google Analytics to your site, please follow the steps below. Click on the “Google Analytics” tab on the “Edit Project Screen” for the site you want to add Google Analytics to. Click the "Get GA Code" button. This will open a new browser window linking to your Google Analytics account. If you have not logged into your Google Analytics account before you will be prompted to sign in with the Google Account email you provided to ESB. If you need a Google Account or have not provided your Google Account email to ESB please see "How do I request a login to my Google Analytics account?" On the “Create New Website Profile” screen enter the URL of the site you want to track in the URL field. (Example: SuckerPunchMovie.co.uk) and click "Finish" to generate a unique tracking code. Copy the unique tracking code and click "Save and Finish." Close the Google Analytics browser winder to return to the "Edit Project Screen" in ESB. Paste the tracking code you generated in “Step 4” in the “Enter GA Code” box and click “Add.” Click “Save.” To preview the Google Analytics code in your site, Preview your site and select “Source” from the “View” menu in your browser. You should see the Google Analytics code near the bottom of the html page. back to top How can I change the font on my site? To use a different font on your site, please follow the steps below (note: this feature is only available to Device font territories). Click on the “Fonts” tab on the “Edit Project Screen.” Upload the font you wish to use on your site by clicking the “Upload” button next to the font you want to replace and then “Browse.” A “Choose File” window will appear. Select the font you wish to use from your computer and click “Ok.” Click the “Upload” button. Click “Save” and Preview the site to ensure your upload font has been applied. back to top How can I add a tracking pixel to my site? To add a tracking pixel to your site, please follow the steps below. Click on the “Google Analytics” tab on the “Edit Project Screen” for the site you want to add a tracking pixel to. On the “Google Analytics” screen in the “HTML Content” box scroll all the way down to the end of the HTML. In the “HTML Content” box directly above the “</body>” tag, paste your tracking pixel and click “Save.” To update your live site with the tracking pixel, you will need to submit the site for approval. Click the “Submit for Approval” button located on the bottom of the page. This will queue the site to your Regional Supervisor or Home Office (based on territory). Once reviewed, you will receive notification via your Dashboard that the site has been approved. You may then stage the site live and the tracking pixel has now been added to the live site. back to top I’m done localizing a site, now what? After previewing your site, if you are satisfied and you have obtained any necessary internal approvals, click the “Submit for Approval” button located on the bottom of the page. This will queue the site to your Regional Supervisor or Home Office (based on territory). Once reviewed, you will receive notification via your Dashboard that the site has been approved. You may then stage the site live. Should your site not be approved to go live, you will receive a “Notification” in your dashboard (and via email) with specific items that should be amended. Once completed, simply re-submit for approval using the same steps as defined above. back to top How do I publish my site live? Once approved by your Regional Supervisor or Home Office, you may publish a site live as follows: From the Tasks Menu on your Dashboard (far left column), click on “Publish Project to Live Server.” On the next screen, select the appropriate Title from the “Title” drop-down menu. Select the appropriate Project from the “Project” drop-down menu. If applicable, select your appropriate territory from the “Territory” drop-down menu (only select territories will see this option). Add any optional comments that will be retained in the system, but not visible on the site. Preview the site one last time before publishing to ensure that everything is correct. Once you’re sure that everything is correct, click “Publish Live.” back to top How do I download my localized site to share with a third party site? Should you find it more beneficial for a third party site (e.g. MSN) to host your official film site you can download a zip file of your localized to provide to the partner site as follows. Note: your site must be localized and approved by your Regional Supervisor or Home Office before you are able to download the zip file. From the “Projects” section of the Dashboard mouse over a selected Project. This will reveal a sub-menu. Select “Download Zip File” and click to display the Download Project Zip screen (note: your site must be localized and approved by your Regional Supervisor or Home Office before you are able to download the zip file). If applicable, select your appropriate territory from the “Territory” drop-down menu (only select territories will see this option). Click “Create Zip.” Once the zip file of your site is created (this can take several minutes), a download link will appear on the screen. Click on the link to begin downloading your site or copy the link to send to your partner site to download. Click “Cancel” to return to the Dashboard. back to top My site was approved, why isn’t it live? Most likely, you need to publish the site live, see “How do I publish my site live?” back to top I published my site live and it is not loading? Once a site is approved, ESB copies the site files from ESB to the WB servers. Depending on network connections and the size of the site this can take several hours. If a site is published live before all the files have had a chance to be copied over, the site will not have all the files needed for it to load. Please be sure to “Preview” your site on the “Publish Project to Live Server” screen and make sure it is loading correctly before clicking “Publish Live.” If it is not loading, the site files are still being copied over and you will need to return later to publish your site. If you previewed your site and it was working and then is not working when you publish live please submit a Technical Support request. back to top How can I access traffic and other analytic data about my site? To access traffic and other analytic data about your site, please follow the steps below. Note: you must have generated and implemented a unique Google Analytics tracking code in order for their to be traffic data. For instructions on generating and adding the tracking code to your site please see "How can I add Google Analytics to my site?" From the Tasks Menu on the Dashboard (far left column), click on “Google Analytics.” This will open a new browser window linking to your Google Analytics account. If you have not logged into your Google Analytics account before you will be prompted to sign in with the Google Account email you provided to ESB. If you need a Google Account or have not provided your Google Account email to ESB please see "How do I request a login to my Google Analytics account?" On the “Overview” screen find the site you want to view traffic data for (example: SuckerPunchMovie.co.uk) and click “View Report.” back to top How do I download syndicated content files and Facebook Fan Kit in ESB? To download syndicated content files and Facebook Fan Kit templates using ESB, please follow the steps below. From the “Projects” section of the Dashboard mouse over and select the syndicated content asset or Facebook Fan Kit you wish to download. This will reveal a sub-menu. . Select “Download Project Files.” Click on the link to begin downloading the requested files. Note: localization of syndicated content should continue to be done in market and outside of ESB. Hint: To quickly find the asset you are looking for use the search field at the top of the “Projects” section. back to top How do I download a copy deck for syndicated content? To download a copy deck, please follow the steps below. From the “Projects” section of the Dashboard mouse over and select the project you want to download a copy deck for. This will reveal a sub-menu. Select “Retrieve Copy Deck.” On the next screen will be a list of available copy decks for that project. Click on the copy deck name to download. Hint: To quickly find the asset you are looking for use the search field at the top of the “Projects” section. back to top How can I add Google Analytics to my syndicated content? To add Google Analytics to your syndicated content, please follow the steps below. From the “Projects” section of the Dashboard mouse over and select the syndicated content you want to add Google Analytics code to. This will reveal a sub-menu. Select “Get Google Analytics Code.” This will open a new browser window linking to your Google Analytics account. If you have not logged into your Google Analytics account before you will be prompted to sign in with the Google Account email you provided to ESB. If you need a Google Account or have not provided your Google Account email to ESB please see "How do I request a login to my Google Analytics account?" On the “Create New Website Profile” screen enter the URL of the syndicated content item you want to track in the URL field. (Example: YogiBearSandwichStacker.co.uk or wwws.warnerbros.co.uk/yogibear/games/sandwichstacker/). If you do not know the URL of your syndicated content item please submit a Technical Support request. Click "Finish" to generate a unique tracking code. Copy the unique tracking code and click "Save and Finish." Paste the tracking code you generated in “Step 4” into the HTML page of the syndicated content you want to track. Send the HTML page along with the deploy files to Home Office or the partner site hosting the content. back to top What do I do when I’m done localizing my syndicated content? Detailed instructions on hosting your localized syndicated content can be found in the copy deck or readme included with the localization files. Home Office can always host your local syndicated content. For Home Office to host please submit a Technical Support request and include the location or FTP where the deploy files can be found. A URL where your local syndicated content is hosted with then be provided back. back to top How can I access traffic and other analytic data about my syndicated content? To access traffic and other analytic data about your syndicated content, please follow the steps below. Note: you must have generated and implemented a unique Google Analytics tracking code in order for their to be traffic data. For instructions on generating and adding the tracking code to your syndicated content please see "How can I add Google Analytics to my syndicated content?" From the Tasks Menu on the Dashboard (far left column), click on “Google Analytics.” This will open a new browser window linking to your Google Analytics account. If you have not logged into your Google Analytics account before you will be prompted to sign in with the Google Account email you provided to ESB. If you need a Google Account or have not provided your Google Account email to ESB please see "How do I request a login to my Google Analytics account?" On the “Overview” screen find the site you want to view traffic data for (example: YogiBearSandwichStacker.co.uk or wwws.warnerbros.co.uk/yogibear/games/sandwichstacker/) and click “View Report.” back to top How do I request a login to my Google Analytics account? In order to access Google Analytics from ESB, please follow the steps below. Create a Google Account by clicking here. If you already have a Google Account please skip to the next step. Submit a Technical Support request and include the email address you use to access your Google Account. You will receive a confirmation email when your Google Account has been added to your ESB Google Analytics account. back to top What is a “Project Snapshot” and how do I take one of my site? ESB allows you to take a “snapshot” of your site at any given period in the localization process. Examples of the use of this feature would be: - You want to make modifications to a site, but retain the old copy as a backup. - Even though the system saves your work throughout the process, you may want to make a named copy of the site on any given day. - You have a trailer or other content that needs to launch at a specific day/time, and you want to pre-build the site to contain this content. Here are the steps to create a “snapshot”: From the Tasks Menu on your Dashboard (far left column), click on “Create Project Snapshot”. On the next screen, select the appropriate Title from the “Title” drop-down menu. Select the appropriate Project from the “Project” drop-down menu. If applicable, select your appropriate territory from the “Territory” drop-down menu (only select territories will see this option). Name your “snapshot” (e.g. 01JUN09_Site in Progress) Add any optional notes to help identify the snapshot Hit the “submit” button Should you want to restore a “Snapshot” of your website: From the Tasks Menu on your Dashboard (far left column), click on “Restore Project Snapshot.” On the next screen, select the appropriate Title from the “Title” drop-down menu. Select the appropriate Project from the “Project” drop-down menu. If applicable, select your appropriate territory from the “Territory” drop-down menu (only select territories will see this option). Select the appropriate “Snapshot” from the displayed list. Add any optional notes. Click “Restore”. This now becomes your “Project” for this Title and you may start editing or simply Submit for Approval. back to top TM & ©Warner Bros. Pictures. All Rights Reserved.